Cash 4 Gold-Now cut cost per lead from £45 to £24 with videos that looked homemade.
Cash 4 Gold-Now is a family business with more than 50 years as UK auctioneers and gold buyers. Its Meta ads stopped working after iOS 14.
Winner, Innovative Agency of the Year UK Agency Awards 2026
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The results
The first three months of the new creative on Meta, plus the spend growth that followed.
- £24from £45Cost per lead in three months, against a £30 targetCash 4 Gold-Now
- +41%Lead volumeCash 4 Gold-Now
- +33%Click-through rateCash 4 Gold-Now
- +66%Conversion rateCash 4 Gold-Now
- £80k+from £13kMonthly ad spend as the model proved outCash 4 Gold-Now
The challenge.
After the 2021 iOS 14 update, Meta tracking and attribution broke for Cash 4 Gold-Now. Cost per lead rose to £45 against a £30 target, and CPM costs rose 35%. The polished studio videos that used to convert had stopped working, with audiences used to the rawer style of TikTok.
- Client
- Cash 4 Gold-Now
- Sector
- Gold buying, consumer lead generation
- Work
- Paid social and UGC creative
What PUSH did.
PUSH and the client shot footage on phone cameras instead of studio equipment, built around real customer benefits: quick cash, an easy process and trust. Editing stayed minimal and the delivery was conversational.
Then came a test matrix. Five formats (Storytime, Vlog, Interview, Transitions and Testimonial) were combined with five hooks (quick cash, easy process, trust and 50 years of experience, home comfort, and price guarantee). Professional content ran against the new content as a straight test, results were checked weekly across Meta and Snapchat, and the winners got more budget.
The client was sceptical about homemade-looking video at first. Within three months the cost per lead had passed the target, and spend then grew from £13,000 to over £80,000 a month.
In Cash 4 Gold-Now's words.
Since we started working with PUSH, we have scaled our online marketing spend from £13,000 per month to over £80,000 per month while lowering our CPA year on year.
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