The Education Group grew international student enrolments 273% and finished 28% under budget.
PUSH launched the UWS International Student Find campaign for the University of the West of Scotland's London Campus in January 2024, to prove that digital channels could deliver enrolments.
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The results
The campaign ran from January 2024. Customers means paying students.
- +273%Customers, year on yearThe Education Group
- +34%Enrolments above targetThe Education Group
- 28%Under budget overallThe Education Group
- -46%Cost per acquisitionThe Education Group
- -81%Meta cost per customerThe Education Group
- -43%Google cost per customerThe Education Group
- -57%Meta cost per marketing qualified leadThe Education Group
- -80%Google cost per marketing qualified leadThe Education Group
The challenge.
The Education Group had relied on agents to recruit students and needed to show that digital channels could bring in good ones across many markets.
Lead volumes were strong but few became qualified students. Costs varied widely by region, and Meta instant forms were not converting.
- Client
- The Education Group
- Sector
- International student recruitment
- Work
- Paid media and attribution
What PUSH did.
PUSH connected HubSpot to Google and Meta with offline conversion tracking, so bidding could optimise towards sales qualified leads and paying students. Creative was localised by market, for example Egyptian roadshows and Pakistani student testimonials, with hooks written by PUSH's Dial Agents AI software.
Dial 360 reviewed creative in real time and recommended what to scale. Campaigns were split by bursary or not, course type and market, across Google, Microsoft and Meta, with Looker Studio dashboards showing lead volume and cost by region, device and course.
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Results differ by account. The stories above are what happened for those clients.
