CreativeIQ read 1,764 Fantasy Football Hub ads. One creator changed one opening line and cost per purchase fell 43%.
Fantasy Football Hub had a creative library of 63 creators and 425 pieces of creative, and reporting that could not see inside any of the ads.
Winner, Innovative Agency of the Year UK Agency Awards 2026
Trusted by
The results
The 43% is for one creator, after one changed line. The 32% is across the season after the findings were acted on.
- 1,764Ads read, from 63 creatorsFantasy Football Hub
- -43%Cost per purchase for one creator after one changed opening lineFantasy Football Hub
- +32%Click-through rate across the season after the findings were appliedFantasy Football Hub
The challenge.
Any ad account can say which ad won. Fantasy Football Hub's reporting could not say why. With 63 creators and 425 pieces of creative behind 1,764 ads, nothing in the reporting could see inside a single one.
- Client
- Fantasy Football Hub
- Sector
- Fantasy football app
- Work
- CreativeIQ
What PUSH did.
CreativeIQ took the whole library apart, asset by asset, into 189 separate readings each: the hook, the structure, the pacing, the cuts, the captions and more. It then held those readings against what each ad earned. A signal had to hold across nine or ten different creators before it counted, which stops one big spender's habits turning into a rule.
Two signals held. Naming the viewer's problem in the opening line came in 9% cheaper, and cutting at a medium pace rather than rapid-fire came in 6% cheaper again.
One creator took the first into a shoot with the same face, format and app, and one line changed. Cost per purchase fell 43% and hook rate rose 48%.
More case studies.
BRITAAI search and SEO6.8%AI share of voice in six monthsBRITA reached 6.8% AI share of voice in six months and moved its average non-brand position from 13.9 to 6.4.Read the case study
Dr Chrissie YuAI-led SEO and digital PR1 to 19Domain Rating in three monthsDr Chrissie Yu's site went from Domain Rating 1 to 19 in three months, and won Best Use of AI in a Client Campaign.Read the case study
A health and wellbeing brandSEO and digital PR+550%Top 10 keywords in three monthsA health and wellbeing brand grew top 10 keywords 550% in three months from one piece of digital PR content.Read the case study
Book a call about your account. Tell us your numbers and your goal.
We will say where we would start.
Results differ by account. The stories above are what happened for those clients.
