Golfbreaks grew US online enquiries 1,020% and cut cost per conversion 62%.
Golfbreaks is Europe's leading golf operator, selling group trips across the UK, the US, Spain, Portugal and 20 other countries.
Winner, Innovative Agency of the Year UK Agency Awards 2026
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The results
US figures compare January to May 2018 with January to May 2016. UK figures compare the same months of 2018 and 2017.
- +1,020%US online enquiries, January to May 2018 against 2016Golfbreaks
- -62%US cost per conversionGolfbreaks
- +420%US budgetGolfbreaks
- +40%UK online enquiries, January to May 2018 against 2017Golfbreaks
- +15%UK gross profit, on a 23% budget riseGolfbreaks
The challenge.
Golfbreaks wanted lower cost per acquisition in new locations and more enquiries, split between short, mid and long-haul trips. It was also growing a start-up business in Denmark and Sweden and expanding into the US.
- Client
- Golfbreaks
- Sector
- Golf travel, Europe
- Work
- Paid search
What PUSH did.
PUSH researched each new market, because Scandinavia and the US needed different keywords, budgets across the year and seasonal plans. It used scripts for most of the account work, including a keyword checker across more than 64,000 UK keywords, bidding and ad building.
Tournament dates were matched to venue and location ad groups, and customer data shaped bids: age and gender in the UK, average income in the US. In the US PUSH built scripts to copy venues and locations and localise terms such as "vacation".
In Golfbreaks's words.
Working with PUSH has helped us on a number of levels. They have helped a lot with local market knowledge, particularly in Scandinavia.
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