Muslim Hands raised return on ad spend in Canada, the USA and South Africa during Ramadan 2025, and lifted Canada revenue 60%.
Muslim Hands is an Islamic charity. In Ramadan 2025 costs rose in its key markets and competition was intense in its most important fundraising period.
Winner, Innovative Agency of the Year UK Agency Awards 2026
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The results
Ramadan 2025. Cost per click rose 14.11% in Canada and 540.96% in the USA, and South Africa's conversion rate fell 60%.
- +25%Return on ad spend, CanadaMuslim Hands
- +60%Revenue, CanadaMuslim Hands
- +30%Return on ad spend, USAMuslim Hands
- +46%Return on ad spend, South AfricaMuslim Hands
- +11%Revenue, South AfricaMuslim Hands
The challenge.
Advertising costs surged. Cost per click rose 14.11% in Canada and 540.96% in the USA, and South Africa saw a 60% drop in conversion rates. Each shift threatened revenue and return on ad spend, which fund the charity's humanitarian work.
- Client
- Muslim Hands
- Sector
- Charity, international development
- Work
- Paid search and Performance Max
What PUSH did.
PUSH combined Search and Performance Max across Google and Microsoft, with high-intent keywords and tailored ad copy. It kept costs down with negative keywords, search query reviews and sharper audience segments, and lowered target ROAS to widen reach and add conversions.
PUSH built appeal-specific landing pages with the Muslim Hands team, held budgets back early in Ramadan and adjusted targets to make the most of peak days.
More case studies.
Muslim HandsPaid search and Performance Max910%Peak return on ad spendMuslim Hands reached a 910% peak return on ad spend during Ramadan 2026, against a 400% target.Read the case study
Mo BrosPaid search and ecommerce growth250% to 400%Return on ad spendMo Bros took return on ad spend from 250% to 400%, and paid channels grew from 30% to 60% of revenue.Read the case study
Mo BrosPaid search+93%Revenue, year on yearMo Bros grew revenue 93% year on year in the first quarter while cost per click rose 34%.Read the case study
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Results differ by account. The stories above are what happened for those clients.
