Breakroom cut TikTok cost per acquisition by 51% and doubled its conversion rate.
Breakroom gives jobseekers transparency about pay and employers. Its TikTok ads were not converting at the cost it needed.
Winner, Innovative Agency of the Year UK Agency Awards 2026
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The results
TikTok results after the creative rebuild. The target was a cost per acquisition of 80p.
- 72pfrom £1.47Cost per acquisition on TikTok, a 51% fallBreakroom
- 27.79%from 13.49%Conversion rate, a 106% riseBreakroom
- +47%Click-through rateBreakroom
The challenge.
Breakroom's TikTok ads were underperforming, with cost per acquisition as high as £1.47. The target was 80p. Until it dropped, Breakroom could not convert enough users into candidates or reviewers, and growth and credibility both depended on that.
- Client
- Breakroom
- Sector
- Employment and jobseeker platform
- Work
- TikTok creative and paid social
What PUSH did.
PUSH rebuilt the creative first, working inside TikTok's 10-second format. The ads named common frustrations such as being underpaid or overworked, opened with a hook such as "Discover how much you're worth", and sent people to interactive quizzes that helped them find better-paying jobs.
AI-assisted research and brainstorming sessions with the Breakroom team produced many creative variations quickly. Each was tested, and the best performers were kept.
More case studies.
- BreakroomTikTok paid social-96.6%TikTok cost per acquisitionBreakroom cut TikTok cost per acquisition 96.6% in the US by moving from broad to interest-based audiences.Read the case study
BreakroomTikTok paid social-41%Cost per leadBreakroom cut cost per lead 41% on TikTok while lead volume grew 76% month on month.Read the case study
Cash 4 Gold-NowPaid social and UGC creative£45 to £24Cost per lead in three monthsCash 4 Gold-Now cut cost per lead from £45 to £24 with videos that looked homemade.Read the case study
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Results differ by account. The stories above are what happened for those clients.
