A cost comparison website grew from 300 to 1,500 leads in three months and held a 4% conversion rate.
The site brokers business services for companies. It had been getting only 300 leads a month on a campaign run with its parent company.
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The results
From February 2018, across Google Ads, Facebook and Microsoft.
- 1,500from 300Leads, in the first three months, while cost per acquisition fellA cost comparison website
- 4%Conversion rate, unchanged by the growth in leadsA cost comparison website
The challenge.
The target was 3,000 leads in six months at an acceptable customer acquisition cost, with every lead followed up and a smooth journey on the site.
- Client
- A cost comparison website
- Sector
- Business services comparison, lead generation
- Work
- Paid search and paid social
What PUSH did.
PUSH researched the market and studied the biggest player, a lead generator that gave leads no phone number and did not share data with its client. It persuaded the client to set up a new entity and planned the whole pay-per-click account before building a site designed around it.
Search and social worked together. Search visitors were retargeted on Facebook and Facebook visitors through search lists. PUSH used a multi-stage form and an overlay to lift conversions, and Google Scripts that added search query reports saved 10 hours a week.
More case studies.
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Vinci Hair ClinicPaid search5 to 38Clinics in four yearsVinci Hair Clinic grew from 5 clinics to 38 in four years with Google Ads leading its expansion into 12 countries.Read the case study
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Results differ by account. The stories above are what happened for those clients.
