A UK glazing company cut cost per lead 50% and reached an 800% return on ad spend, on about half the spend.
The company is one of the UK's largest glass and glazing businesses, with over 30 years in the industry. Lockdown stopped surveys and installations at customers' homes.
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The results
Targets were met within the first two months of the new strategy. Spend and conversions are against the same period a year earlier.
- -50%Cost per leadA UK glass and glazing company
- 800%Return on ad spendA UK glass and glazing company
- -48%Spend, against the same period last yearA UK glass and glazing company
- +28%ConversionsA UK glass and glazing company
- -58%Cost per conversionA UK glass and glazing company
The challenge.
The company converted only one in five leads, at an average order value of £1,000. Lockdown stopped visits to customers' homes for surveys and installations.
- Client
- A UK glass and glazing company
- Sector
- Glass and glazing, lead generation
- Work
- Paid search and paid social
What PUSH did.
PUSH agreed an incentive-based management fee to ease the burden in leaner months. It built a modern website, added multi-step forms to pre-qualify leads and introduced Monster Forms, a PUSH CRM product, to improve lead quality.
Analysis of the sales data set a cost per lead target nearly 50% lower than before. PUSH cut the Google Ads budget and added Facebook campaigns, which brought 100% more leads from that platform. The company got the same number of leads for half the spend.
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