Nordic Saunas grew leads 141% year on year while cutting cost per acquisition by 61%.
Nordic is a family-run UK maker of bespoke saunas, steam rooms and spas, in business since 1965.
Winner, Innovative Agency of the Year UK Agency Awards 2026
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The results
Year on year, on a smaller overall spend.
- +141%Lead volume, year on yearNordic Saunas
- -61%Cost per acquisition, with reduced spendNordic Saunas
- +139%Mobile leadsNordic Saunas
- +53%Steam room leads, on a 9.1% rise in spendNordic Saunas
The challenge.
Nordic works in a high-value niche where clicks are expensive and competitors bid on its brand name. The goal was more leads without losing the conversion quality the account was known for, with cost control and a healthy mix of form fills and phone calls as the other measures.
- Client
- Nordic Saunas
- Sector
- Bespoke saunas and steam rooms
- Work
- Paid search
What PUSH did.
PUSH simplified the account. Underperforming ad groups were removed or merged so budget concentrated where it worked. A selection of broad match keywords opened up a lot more search volume, kept in check by close keyword management.
Responsive search ads were tested and refined, and traffic was sent to high-intent pages. The result was more leads on about 6% less spend overall.
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SNG BarrattPerformance Max and Shopping+33%US revenue, year on yearSNG Barratt grew US revenue 33% year on year and 955% in regions that had underperformed.Read the case study
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Results differ by account. The stories above are what happened for those clients.
