A sustainable sunglasses brand grew revenue 53% in two months at a return on ad spend of nearly 700%.
The UK brand makes eyewear from recycled and plant-based materials. In early summer 2025 it restarted advertising after a five-month gap.
Winner, Innovative Agency of the Year UK Agency Awards 2026
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The results
May and June 2025, against the same months of 2024.
- +53%Revenue, year on year, May to June 2025A sustainable sunglasses brand
- +61%Conversions, with a 16% rise in conversion rateA sustainable sunglasses brand
- Nearly 700%Return on ad spendA sustainable sunglasses brand
The challenge.
The brand's earlier strategy was too narrow. It focused on its own name and basic terms such as "sunglasses", which limited reach and left audiences untouched. The job was to widen targeting and lift conversions while keeping its sustainability message.
- Client
- A sustainable sunglasses brand
- Sector
- Eyewear, ecommerce
- Work
- Paid search and Performance Max
What PUSH did.
PUSH widened search to terms such as "women's sunglasses", "men's sunglasses" and "UV sunglasses". Performance Max split products into top, lower and non-converting tiers, so budget went where it paid.
Campaigns stressed sustainability and protection and targeted eco-shoppers, holidaymakers and outdoor enthusiasts.
More case studies.
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Ross HandlingGoogle Shopping+34%Revenue on a 17% rise in spendRoss Handling grew revenue 34% on a 17% rise in spend after it was unhappy with its Google Shopping results.Read the case study
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Results differ by account. The stories above are what happened for those clients.
