Ross Handling grew revenue 34% on a 17% rise in spend after it was unhappy with its Google Shopping results.
Ross Handling is a family-run business of over 40 years and the UK's number one supplier of casters, wheels and material handling equipment.
Winner, Innovative Agency of the Year UK Agency Awards 2026
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The results
Since January. Monthly online growth had averaged about 19% until February, then reached 60%, 40% and 50% in the last three months.
- +34%Account revenue, against a 17% rise in spendRoss Handling
- +50%Revenue, from a 19% growth baselineRoss Handling
- 25%Share of account revenue from Universal Shopping CampaignsRoss Handling
The challenge.
Ross Handling had worked with another agency, was unhappy with its Shopping growth and had considered pulling back on pay-per-click. Its type of business does not always succeed on Google Shopping.
PUSH met the company at a joint event with Google, and had to change its view of what Shopping could do in a short time.
- Client
- Ross Handling
- Sector
- Casters, wheels and material handling, B2B and B2C
- Work
- Google Shopping
What PUSH did.
PUSH agreed a detailed roadmap of products and target results, and pushed harder for a higher impression share. It used Google's smart bidding and ran Shopping, search, display and, newly, video campaigns together.
Feed management tools improved the product feeds, and restructuring them meant more relevant products appeared. Smart display and target ROAS search campaigns ran alongside.
In Ross Handling's words.
We have driven massive growth on a monthly basis whilst maintaining a keen eye and control over cost. Profitable growth is key and the team at PUSH are helping make this happen.
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