Toolden grew return on ad spend from 647% to 1,233% and revenue 199% in under a year.
Toolden is one of Scotland's largest power tool distributors and one of the UK's fastest-growing tool suppliers.
Winner, Innovative Agency of the Year UK Agency Awards 2026
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The results
October against the following May. With the exception of December, every month rose in both revenue and return on ad spend.
- 1,233%from 647%Return on ad spend, October to May, a rise of 586%Toolden
- +199%Revenue, May against OctoberToolden
The challenge.
Toolden wanted to grow online and become one of the largest tool suppliers in the country, and to improve its website conversion rate.
Before PUSH took over, its revenue figures were badly inflated by the way the checkout was set up.
- Client
- Toolden
- Sector
- Power tools and accessories distribution, Scotland
- Work
- Paid search and Shopping
What PUSH did.
PUSH fixed the website tracking first, so decisions rested on accurate data. It then scaled Google Ads, with most traffic coming from Shopping and product-specific keywords.
Tactics included low-bid Shopping, Shopping RLSA, priority testing, item ID and feed optimisation, DSA by landing page and model-specific search campaigns.
In Toolden's words.
In less than 12 months with PUSH Group taking over our paid advertising, our business has increased threefold, making Toolden one of the fastest-growing company in our industry.
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Results differ by account. The stories above are what happened for those clients.
