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An alternative fashion brand grew revenue 137% year on year in a single month at an 801% return on ad spend.

The brand is known for edgy, distinctive clothing. It needed to grow revenue, win new customers and keep more of them in a crowded market.

Winner, Innovative Agency of the Year UK Agency Awards 2026

Woman with long black hair and dark make-up in a black leather jacket against a dark studio background

Trusted by

  • Clarks
  • Hyatt
  • Missoma
  • Natural History Museum
  • Hilti
  • Finisterre

The results

The 137% is for one month. Elsewhere the page says the work helped generate over £2 million in revenue.

  • +137%Revenue, year on year, in a monthAn alternative fashion brand
  • 801%Return on ad spend across all PPC channelsAn alternative fashion brand
  • 900+Purchases on Meta from video campaignsAn alternative fashion brand
  • -14%Cost per acquisition, month on monthAn alternative fashion brand
  • 527%Return on ad spend on a winter knitwear dynamic product campaign, 112 conversionsAn alternative fashion brand
Bar chart of revenue in 2024 against 2023 across total, Google and Meta, with 2024 well ahead

The challenge.

Scaling a fashion brand takes a precise strategy. The brand needed to grow revenue, find new customers and improve retention while competition grew.

Client
An alternative fashion brand
Sector
Fashion ecommerce, UK and US
Work
Paid social and Performance Max

What PUSH did.

PUSH split the US by state with its own Advantage+ shopping campaigns, and a Performance Max split of top states against the rest. Return on ad spend passed 500% in every segment. Commercial-style video ads ran in the UK and US.

Spend also moved towards existing customers with personalised creative and offers, and a winter knitwear campaign matched the season. A custom label flagged products at risk of going out of stock, so budget went to items that were available.

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Results differ by account. The stories above are what happened for those clients.

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