Neal's Yard Remedies grew revenue 44% quarter on quarter on Meta while holding efficiency.
Neal's Yard Remedies wanted more new customers in UK skincare while keeping its loyal ones engaged, against rising ad costs.
Winner, Innovative Agency of the Year UK Agency Awards 2026
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The results
Revenue is quarter on quarter. Average order value is year on year.
- +44%Revenue, quarter on quarterNeal's Yard Remedies
- +18%Average order value, year on yearNeal's Yard Remedies
The challenge.
The UK skincare market is crowded, ad costs were rising and the economy was uncertain. Neal's Yard Remedies needed a cost-efficient way to scale new customer acquisition, and had to keep up with Meta's algorithm changes.
- Client
- Neal's Yard Remedies
- Sector
- Skincare and cosmetics retail
- Work
- Paid social
What PUSH did.
PUSH replaced fragmented campaigns with Advantage+ shopping campaigns and split audiences by message and offer. Budget moved towards new customers, adjusted with live data, while existing customers stayed engaged.
Continuous creative testing found that UGC and short-form video drove the most engagement and conversions. PUSH also improved landing pages and checkout so that more visits turned into orders.
More case studies.
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Minga LondonPaid social+3034%Net revenue on Facebook, year on yearMinga London grew net revenue 3034% year on year on Facebook at a 980% return on ad spend.Read the case study
FinisterrePaid search and paid social+27%Revenue above targetFinisterre beat its revenue target by 27% after cutting brand spend by 79.5%.Read the case study
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Results differ by account. The stories above are what happened for those clients.
