Tailwind Nutrition grew its website 57% year on year by reaching beyond ultra-running.
Tailwind Nutrition was founded by athletes in Colorado. The pandemic pushed it to rely on digital more than ever, and it wanted new audiences outside ultra-running.
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The results
Year on year since PUSH took over digital marketing. The Facebook Ads figure compares Q4 2020 with the year before at the same spend.
- +57%Overall website growth, year on yearTailwind Nutrition
- +47%New users, year on yearTailwind Nutrition
- +59%Revenue since PUSH took over digital marketing, against the previous yearTailwind Nutrition
- +155%Facebook Ads revenue in Q4 2020, against the previous year at the same spendTailwind Nutrition
The challenge.
Tailwind's core audience was endurance athletes: ultra runners, cyclists, triathletes and mountain bikers. When events stopped, it had to move its sales effort online.
The goal was to keep those customers and appeal to a wider active audience, while working alongside its Amazon strategy.
- Client
- Tailwind Nutrition
- Sector
- Sports nutrition ecommerce
- Work
- Paid social and omni-channel
What PUSH did.
PUSH covered the whole funnel, testing hooks for prospecting, remarketing and retention. It built Black Friday and product launch creative and wrote tailored copy for people in other sports who knew the problem but not the solution.
Facebook's targeting made it easy to test new interest areas with a landing page and a small budget. PUSH also built larger audiences before Black Friday and remarketed to them over the weekend, and worked with Tailwind's Amazon partners to widen generic search.
In Tailwind Nutrition's words.
Working with the PUSH team has exceeded our expectations at Tailwind Nutrition. PUSH is a true digital marketing partner who we consider teammates, not just another agency.
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Results differ by account. The stories above are what happened for those clients.
