A luxury watch brand raised Meta return on ad spend 38% and cut cost per acquisition 23% with Advantage+ shopping campaigns.
The brand makes elegant watches at an affordable price. It wanted better profitability and more efficient Meta advertising.
Winner, Innovative Agency of the Year UK Agency Awards 2026
Trusted by
The results
Meta results after the account was simplified and Advantage+ shopping campaigns were introduced.
- +38.19%Return on ad spend on MetaA luxury timepiece brand
- -23.23%Cost per acquisitionA luxury timepiece brand
- +83.56%Meta ad spend scaledA luxury timepiece brand
The challenge.
The brand needed to improve profitability and make its Meta advertising more efficient, without losing the low-cost traffic that fed its key markets.
- Client
- A luxury timepiece brand
- Sector
- Watches, ecommerce
- Work
- Paid social
What PUSH did.
PUSH cut the number of campaigns and audience groups, merged retargeting audiences and aimed at a wider audience. A global prospecting campaign ran beside the key markets to supply low-cost traffic.
Creative testing found the hero products that lifted conversion most. Advantage+ shopping was tried with their best ads and beat the main conversion campaign within two months, and was the main driver of the account by month three. As stock became a risk, PUSH moved to one Advantage+ campaign per product collection.
More case studies.
An alternative fashion brandPaid social and Performance Max+137%Revenue, year on year, in a monthAn alternative fashion brand grew revenue 137% year on year in a single month at an 801% return on ad spend.Read the case study- A pop culture merchandise retailerA pop culture merchandise retailerPaid social+10%Year on year increaseA pop culture merchandise retailer hit its return on ad spend target on Meta while cutting cost per acquisition.Read the case study
Tailwind NutritionPaid social and omni-channel+57%Website growth, year on yearTailwind Nutrition grew its website 57% year on year by reaching beyond ultra-running.Read the case study
Book a call about your account. Tell us your numbers and your goal.
We will say where we would start.
Results differ by account. The stories above are what happened for those clients.
