Slipfree grew paid revenue 81% year on year and brought 50,000 more visitors to its site.
Slipfree sells non-slip shoes and swimwear online for the beach, pool and home. The pandemic and travel restrictions had changed demand.
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The results
Summer 2022. The extra visitors arrived between March and July.
- +81%Revenue from paid campaigns, year on yearSlipfree
- +50kVisitors, March to July 2022Slipfree
The challenge.
Lockdown and travel limits had changed what holiday shoppers wanted. Slipfree's campaigns produced many add to carts that did not turn into purchases at the same rate.
- Client
- Slipfree
- Sector
- Non-slip footwear and swimwear, Shopify store
- Work
- Paid social and Google
What PUSH did.
PUSH started planning in January 2022 so there was time to test before demand peaked from March to August. It simplified the campaign structure, gave more budget to the best campaigns across Google and Facebook and raised acquisition spend on Facebook.
To close the gap between add to cart and purchase, PUSH added supporting Shopify apps, a discount email strategy, new Facebook creative and remarketing. When travel reopened, ads showed products at holiday destinations instead of at home.
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Results differ by account. The stories above are what happened for those clients.
