Privacy Policy

This Privacy Policy explains how PUSH collects, uses and protects personal data when you visit this website, contact us or work with us. PUSH is the AI practice of Push Group, and Push Group is the data controller responsible for your personal data.

Data controller: Push Group, Spaces, The Charter Building, Charter Place, Uxbridge, Middlesex, UB8 1JG, United Kingdom. For any privacy question, contact privacy@pushgroup.co.uk.

Personal data we collect

Depending on how you interact with us, we may process:

  • Contact details you provide — name, email address, phone number and company — for example through our contact form or by email.
  • Message content — the information you share when you enquire, complete a form or speak to us through live chat.
  • Usage data and trackers — information collected automatically through cookies and similar technologies, such as pages viewed, device and browser information, advertising identifiers and approximate location (city and country).
  • Interaction data — aggregated session activity such as heat maps and recordings used to understand how the site is used.

How we use your data and our lawful basis

  • To respond to enquiries and provide our services — on the basis of taking steps at your request and our legitimate interest in responding to you, or to perform a contract.
  • To measure and improve the site — analytics and interaction data, on the basis of your consent through our cookie banner.
  • For marketing and advertising — including measuring campaigns and building audiences, on the basis of your consent.
  • To keep the site secure and meet legal obligations — on the basis of our legitimate interest and compliance with law.

Cookies and tracking

We use cookies and similar trackers to run the site, measure performance and support marketing. You can review the categories in use, the third parties involved and how to manage your preferences in our Cookie Policy.

Services and third parties

We use trusted third-party providers to deliver and measure our site and marketing. Depending on your consent, these may include:

  • Analytics and measurement — Google Analytics, Matomo and HubSpot.
  • Advertising — Meta, Microsoft Advertising, Google Ads, LinkedIn, TikTok and Outbrain.
  • Site experience and interaction — Hotjar and Microsoft Clarity.
  • Communication — HubSpot, SendGrid and live-chat widgets.

International transfers

Some of these providers process data outside the UK, including in the United States and the EU. Where data is transferred outside the UK, we rely on appropriate safeguards such as UK International Data Transfer Agreements or Standard Contractual Clauses.

How long we keep your data

We keep personal data only for as long as necessary for the purposes described above, to meet legal or accounting requirements, or to resolve disputes. Cookie lifespans vary by provider and are listed in our Cookie Policy.

Your rights

Under UK GDPR you have the right to:

  • access the personal data we hold about you;
  • ask us to correct inaccurate or incomplete data;
  • ask us to erase your data;
  • restrict or object to how we process your data;
  • data portability;
  • withdraw consent at any time, where processing is based on consent.

To exercise any of these rights, email privacy@pushgroup.co.uk.

Complaints

If you have a concern about how we handle your data, please contact us first so we can help. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with a revised date below.

Last updated: July 2026.