AI Agents
Custom AI agents built around real business processes.
An agent is most useful when it reflects how your business actually works. We build agents around your real processes, your systems and your standards, with human oversight where it matters.
Who it is for
Built for leaders who need measurable progress.
- Leaders who want AI to carry out defined work, beyond answering questions
- Sales and marketing teams needing consistent, repeatable execution
- Operations leaders automating multi-step processes
- Teams drowning in research, reporting or knowledge lookup
- Organisations ready to move from assistants to delegated tasks
Common problems
The challenges we are brought in to solve.
01
Assistants that only advise
General tools answer questions but will not carry a process through from start to finish.
02
Processes that need a person at every step
Multi-step work stalls because someone has to trigger and shepherd each stage by hand.
03
Generic tools, specific work
Off-the-shelf products do not know your systems, your data or your standards, so output needs heavy correction.
04
Worry about control
Leaders are wary of handing work to an agent without knowing where the limits and checkpoints are.
What PUSH delivers
Practical work tied to commercial outcomes.
01
Work carried out, not advised on
Agents that run defined processes end to end, taking real tasks off your team's plate.
02
Built around your business
Agents shaped by your processes, connected to your systems and aligned to your standards from the start.
03
Oversight by design
Clear boundaries, checkpoints and human sign-off where it matters, so you stay in control of what runs.
04
Consistent execution
Defined work done the same way every time, with a record of what the agent did and why.
Capabilities
What we build and enable.
01
Sales agents
Agents that research prospects, prepare for calls, draft follow-ups and keep the CRM current.
02
Marketing agents
Agents that support content production, adaptation and campaign tasks within your brand standards.
03
Research agents
Agents that gather, compare and summarise information from defined sources into usable briefings.
04
Reporting agents
Agents that assemble data, draft commentary and produce recurring reports ready for review.
05
Knowledge agents
Agents that answer questions and retrieve answers from your own documents, policies and systems.
06
Customer support agents
Agents that help resolve queries, draft responses and route issues, with human handover where needed.
07
Operations agents
Agents that run multi-step internal processes and move work between systems reliably.
Deliverables
What you receive.
- Process mapping for each agent
- Agent design and guardrails
- Working agents in production
- Integrations with your systems
- Human review and approval points
- Activity logging and oversight view
- Documentation and team handover
Process
How we work.
Map the process
We document the real process the agent will run: the steps, inputs, systems and the points where a person must stay involved.
Define the agent
We set the agent's task, its boundaries and its guardrails, deciding what it can do alone and what needs sign-off.
Connect and build
We connect the agent to the systems and data it needs and build it to follow your process and standards.
Test with oversight
We run the agent against real cases with close review, tightening its behaviour and checking its decisions before wider use.
Deploy and monitor
We put the agent into production with logging and oversight in place, then review its performance and extend its scope over time.
Considerations
How agents work
An agent is given a defined task and the tools to carry it out. Rather than replying to a single prompt, it works through the steps of a process, gathering what it needs, taking the agreed actions and producing a result you can review. The scope of what it may do is set deliberately and does not expand on its own.
Agents operate within guardrails. We define what an agent can and cannot do, which systems and data it may touch, and where it must pause for a human to approve before continuing. This keeps execution consistent while leaving you in control of anything sensitive or high-stakes.
Everything the agent does is recorded. Each run leaves a clear trail of the steps taken and the decisions made, so you can see exactly what happened, satisfy oversight requirements and refine the agent's behaviour with confidence over time.
Related solutions
Where this work delivers most.
AI for Sales
Sales teams respond faster, keep the CRM clean and spend more time selling, with insight from calls and pipeline built in.
ExploreAI for Operations
Cut manual admin, make internal knowledge findable and turn repetitive operational processes into reliable, monitored workflows.
ExploreAI for Customer Experience
Raise response quality and consistency, give agents copilots, strengthen self-service and use sentiment to handle escalations better.
ExploreFAQs
Common questions.
How is an agent different from a chatbot or assistant?
How do we stay in control of what an agent does?
Can agents work with our existing systems?
PUSH AI Consultancy is part of PUSH, an award-winning performance agency recognised by Google and Microsoft.