Outdoor Ventures raised return on ad spend 22% on paid social and sold tickets while its parks were closed.
Outdoor Ventures runs five adventure parks in the United States. After the iOS 15 update, retargeting visitors on social media got much harder.
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The results
Return on ad spend is against the previous period. The 11% is the page's own headline figure.
- +22%Return on ad spend, against the previous periodOutdoor Ventures
- +11%Growth, year on yearOutdoor Ventures
- 450%Monthly return on ad spend on Pinterest during testingOutdoor Ventures
- $7from $25CPMOutdoor Ventures
The challenge.
Outdoor Ventures had to find its best converting audience and the right message and ad format for a lower cost of advertising. It also had to sell tickets when the parks were shut.
- Client
- Outdoor Ventures
- Sector
- Aerial adventure parks, United States
- Work
- Paid social
What PUSH did.
PUSH wrote a separate message for each audience. Parents saw copy about screen time and making memories, and office workers saw copy about getting a team into real adventure. It also tested Pinterest, listing each ticket package as a product for dynamic ads on Facebook.
Past results showed that slideshow ads earned good clicks, so PUSH promoted them and tested video, which cut CPM from $25 to $7. Digital gift cards and "Buy Now, Use it Later" messages kept sales going during lockdown.
In Outdoor Ventures's words.
It has been fantastic working with the team at PUSH. They have really made a proactive effort to understand our unique business and find the best solutions for our needs.
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